As an SEO Expert, I often hear people ask me, “What is Technical SEO?” The answer is simple: Technical SEO is the practice of optimizing a website to make it easier for search engine robots to crawl, index, and rank the website in search engine results pages (SERPs).
In this blog post, I’ll be discussing why Technical SEO is important, the three elements of good technical SEO, and how to do Technical SEO properly. So let’s dive in and see what Technical SEO is all about.
What is Technical SEO?
Technical SEO is the practice of optimizing a website to make it easier for search engine robots to crawl, index, and rank the website in search engine results pages (SERPs). It involves making sure your website is structured properly, that it has good links, that it loads quickly, and that it is optimized for mobile devices.
Technical SEO includes optimizing the technical aspects of your website such as its URL structure, navigation, page speed, code bloat, and mobile-friendliness. It also includes optimizing for indexation by creating sitemaps and dealing with duplicate content issues.
Why is Technical SEO Important?
Good technical SEO is essential for any website to rank well in search engine results pages (SERPs). Technical SEO helps search engine robots crawl and index your website properly so that your content can be ranked in SERPs.
Without good technical SEO, your website may not be crawled and indexed properly, which means that your content will not be found by search engine users. On the other hand, with good technical SEO, your website can be crawled and indexed properly, and your content can be found by search engine users.
The Three Elements Of Good Technical SEO Are Crawlability, Performance, And Indexation.
Crawlability refers to the ease with which search engine robots can crawl and index your website. Performance refers to the speed and mobile-friendliness of your website. Indexation refers to how well your website is indexed by search engine robots.
Crawlability:
Crawlability refers to the ease with which search engine robots can crawl and index your website. Several factors can affect crawlability, such as crawl budget, good links, site structure, redirects, and server errors.
Crawl Budget
The crawl budget is the amount of time and resources that search engine robots are willing to spend on crawling and indexing your website. You can optimize your crawl budget by making sure your website is not too large and that it has a logical structure.
Good Links
Having good links to your website is important for crawlability, as it helps search engine robots find and index your content. You can optimize your links by making sure they are relevant, up-to-date, and not broken.
Site Structure
Your website’s structure should be logical and easy to navigate. You should also make sure that the URLs are easy to read and understand.
Redirects
Redirects are important for helping search engine robots understand the structure of your website. You should make sure that all redirects are working properly, and that they are pointing to the correct pages.
Server Errors
Server errors can prevent search engine robots from crawling and indexing your website. You should make sure that all server errors are fixed, as this can affect your website’s crawlability.
Performance:
Performance refers to the speed and mobile-friendliness of your website. Several factors can affect performance, such as site speed, code bloat, AMP (Accelerated Mobile Pages), and responsive design.
Site Speed
Site speed is important for performance, as it affects how quickly your website loads. You can optimize your site speed by optimizing images, minifying HTML and CSS, and using a content delivery network (CDN).
Code Bloat
Code bloat is the amount of code that is used to display a page on your website. You should try to reduce the amount of code used, as this can help improve the speed of your website.
AMP (Accelerated Mobile Pages)
AMP is a technology that helps speed up the loading time of webpages on mobile devices. You should make sure your website is optimized for AMP, as this can improve your website’s performance on mobile devices.
Responsive Design
Responsive design is important for making sure your website looks good on all devices. You should make sure your website is optimized for mobile devices, as this can improve your website’s performance on mobile devices.
Indexation:
Indexation refers to how well your website is indexed by search engine robots. Several factors can affect indexation, such as internal linking, sitemaps, duplicate content issues, and checking logfiles.
Internal Linking
Internal linking is important for helping search engine robots understand the structure of your website. You should make sure that your website has a logical internal linking structure, as this can help improve your website’s indexation.
Sitemaps
Sitemaps are important for helping search engine robots understand the structure of your website. You should make sure that your website has an up-to-date sitemap, as this can help improve your website’s indexation.
Duplicate Content Issues
Duplicate content issues can prevent search engine robots from indexing your website properly. You should make sure that all duplicate content issues are dealt with, as this can affect your website’s indexation.
Checking Logfiles
Checking logfiles is important for seeing which pages are being crawled and indexed by search engine robots. You should make sure that all pages are being crawled and indexed properly, as this can affect your website’s indexation.
Conclusion
In conclusion, Technical SEO is an important part of any SEO strategy. It involves making sure your website is structured properly, that it has good links, that it loads quickly, and that it is optimized for mobile devices.
It is also important to make sure that your website is crawlable, fast, and well-indexed by search engine robots. This can be done by optimizing your crawl budget, having good links, creating an optimized site structure, dealing with redirects, fixing server errors, optimizing for site speed, reducing code bloat, optimizing for AMP, creating a responsive design, creating an internal linking structure, creating sitemaps, dealing with duplicate content issues, and checking logfiles.
By following the Technical SEO checklist outlined above, you can ensure that your website is optimized for search engine robots and that your content can be found by search engine users.
If you’re looking for further information on SEO ranking factors and how to do technical SEO properly, be sure to check out our blog. We have plenty of great resources to help you get the most out of your SEO strategy.