Highlights:
- Google Search Console’s Bulk Data Export is a new tool that allows website owners and SEO professionals to export daily data dumps of their website’s performance data.
- This tool is particularly useful for large websites with tens of thousands of pages or those receiving traffic from tens of thousands of queries a day.
- Bulk Data Export enables you to join page-level information from internal systems to search results more effectively and comprehensively.
- The data can be analyzed using advanced analysis and visualization techniques, making it easier to find more content opportunities by analyzing long-tail queries.
- To set up Bulk Data Export, you need to configure a new report, prepare your BigQuery account to receive the data, and set up your details in the Search Console settings.
- The data is aggregated by property, URL, and a record of what data was saved for that day, with three tables available: Searchdata_site_impression, Searchdata_url_impression, and ExportLog.
- Bulk Data Export is a game-changer for SEO analysis, simplifying the process of exploring and analyzing website performance data for large websites.
Introduction
Google has introduced a new tool called Bulk Data Export that is set to revolutionize SEO analysis for large websites. This feature allows website owners and SEO professionals to export daily data dumps of their website’s performance data, making it easier to explore and analyze data more thoroughly.
What is Bulk Data Export?
Bulk Data Export is a powerful tool that enables you to export daily data dumps of your website’s performance data, except for anonymized queries. This data can be analyzed using advanced analysis and visualization techniques, allowing you to explore the data more thoroughly.
How to Set Up Bulk Data Export
To set up Bulk Data Export, you need to configure a new report, prepare your BigQuery account to receive the data, and set up your details in the Search Console settings. Once the export simulation succeeds, all property owners will receive an email notification, and their ongoing exports will start within 48 hours.
What Data is Available on Bulk Data Exports?
The data is aggregated by property, URL, and a record of what data was saved for that day. There are three tables available: Searchdata_site_impression, Searchdata_url_impression, and ExportLog. Failed exports are not recorded in the ExportLog.
Why is Bulk Data Export Important?
Bulk Data Export is essential for large websites with tens of thousands of pages or those receiving traffic from tens of thousands of queries a day. It makes it easier to join page-level information from internal systems to search results more effectively and comprehensively. As a result, website owners and SEO professionals can find more content opportunities by analyzing long-tail queries.
Conclusion
Google’s Bulk Data Export is a game-changer for SEO analysis. It simplifies the process of exploring and analyzing website performance data for large websites. With the ability to continuously export data to Google BigQuery, website owners and SEO professionals can gain valuable insights into their website’s performance and make data-driven decisions to improve their SEO strategy.